Analysis of models, methods and technologies for creating personalized content in B2B e-commerce systems. Informatics. Culture. Technology, [S. l.], v. 2, p. 273‒278, 2025. DOI: 10.15276/ict.02.2025.41. Disponível em: https://ict.od.ua/index.php/journal/article/view/51. Acesso em: 29 apr. 2026.